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Goodbye, Ernesto.

died May 17 Ernesto Rilova, CEO and Chief Creative Officer of DDB Madrid. I, clueless as ever, and engaged in my work, I found a couple of days later when a friend called me to ask me some data from Ernesto, for a tribute they wanted him. My friend thought that, perhaps, being both Argentines and about roughly the same "fifth", I know some of it, but no.

In the 20 years I've been in Spain, I was with Rilova only twice, many years ago when jurors agree as Best Pack Award at the Food Fair in Barcelona, \u200b\u200band the last two or three in The Sun, when we take a snack together to prepare the interview that he would do the next day for my program.

the end, his agenda at the festival stopped the interview will take place, but that half hour chat with him, laughter and anecdotes made me regret not having known before.

Today, as I have not my TV show. And even if he did, he could no longer Ernesto Rilova interview that I would have liked to know. Not only that managed to be among the best creative in Spain but also to the person who one day decided to leave his country, like many of us, to continue his career and his life here.

Maybe some of you reading my blog have not had the pleasure of knowing him. So I decided to post this video, in which Fernando and Ernesto Herrero Rilova, English in the FIAP jury 2005, complaining of the results obtained by Spain in that edition.

After watching this video, we may be the image of a Rilova quarrelsome and combative, but, honestly, I do not feel bad way to remember a great creative.

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Portfolio Night: creative generosity

As Oliviero Toscani said in the interview I gave in my blog a few weeks ago, the world is divided between those who are creative and those who are not. And I, without trying to emulate Toscani, I would say that the world of creative advertising is divided between those who are generous and they are not. A few days ago, a creative junior who had come to teach his early work, I wondered: But this is not a little world of selfish self-centered? Probably that is the image which, unfortunately, many young people in this competitive profession, in which some stab by winning an account or get a prize more than its competitor. Or maybe that's the image that people build in the power, by force to attend the lectures of the classroom are creative, not to explain the reality of a profession as exciting as difficult, but to show its coil-winning , yes, in a gesture of "I was never imported to the awards."

Beyond the bad examples, they exist in all professions, I can assure you that in almost three decades of advertising, I have met more generous creativocs that of others. Brilliant professionals whose talents were greater humility and a great ability to share their knowledge with their teams, making the best of each, were experts or novices.

Thursday May 3, I missed an event I was invited by Dan Peisajovich, whom I apologize here for my dismissal, I was convinced that that day was Wednesday! PORTFOLIO NIGHT I mean, an event that, simultaneously with 28 cities worldwide, was held in plot, the school of creative Dan goes in Barcelona. That night, 78 junior creative presented their books and talents to the critical eye of about 30 of the best creative of our country. A necessary initiative for an industry where every day there are more young people who want access to creative departments and agencies, however, do not always have the opportunity to sit face to face with one of the "big" and receive his advice and opinions.

From here I want to congratulate Ignacio Oreamuno - Builder Portfolio Night - for choosing to PLOT to bring your event to Spain, to Dan and Yvonne Peisajovich Gindre, for the work they are performing for the new creative and of course , 30 professionals who worked, for showing that generosity is not incompatible with creativity.
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