As Oliviero Toscani said in the interview I gave in my blog a few weeks ago, the world is divided between those who are creative and those who are not. And I, without trying to emulate Toscani, I would say that the world of creative advertising is divided between those who are generous and they are not. A few days ago, a creative junior who had come to teach his early work, I wondered: But this is not a little world of selfish self-centered? Probably that is the image which, unfortunately, many young people in this competitive profession, in which some stab by winning an account or get a prize more than its competitor. Or maybe that's the image that people build in the power, by force to attend the lectures of the classroom are creative, not to explain the reality of a profession as exciting as difficult, but to show its coil-winning , yes, in a gesture of "I was never imported to the awards."
Beyond the bad examples, they exist in all professions, I can assure you that in almost three decades of advertising, I have met more generous creativocs that of others. Brilliant professionals whose talents were greater humility and a great ability to share their knowledge with their teams, making the best of each, were experts or novices.
Thursday May 3, I missed an event I was invited by Dan Peisajovich, whom I apologize here for my dismissal, I was convinced that that day was Wednesday! PORTFOLIO NIGHT I mean, an event that, simultaneously with 28 cities worldwide, was held in plot, the school of creative Dan goes in Barcelona. That night, 78 junior creative presented their books and talents to the critical eye of about 30 of the best creative of our country. A necessary initiative for an industry where every day there are more young people who want access to creative departments and agencies, however, do not always have the opportunity to sit face to face with one of the "big" and receive his advice and opinions.
From here I want to congratulate Ignacio Oreamuno - Builder Portfolio Night - for choosing to PLOT to bring your event to Spain, to Dan and Yvonne Peisajovich Gindre, for the work they are performing for the new creative and of course , 30 professionals who worked, for showing that generosity is not incompatible with creativity.
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