few days ago I read that White Hen to launch a line of "salads to drink": tomatoes with basil, tomato and cheese and asparagus with olive oil. Ie, that before we ate at home or in a restaurant, a plate full of color and taste, now in liquid form and in a convenient single package. And as we are in times of salads, vegetables and diets, just days before I received the news of the new campaign for Knorr Vie, these vials they say, we contribute 50% of our daily requirement of fruit and vegetables.
I'm not the one to criticize a product that I have not tested and that they probably do not prove, but I feel entitled to say that this is happening to our food, I like it. It
we spent years pounding the fast food concept, years claiming the Mediterranean diet, years educating our children to eat with your mouth closed, not to speak with his mouth full, chewing each bite a thousand times, not support the elbows on the table, cutting food well and make every meal a relaxing and enjoyable time, so now come and tell us what is best for our sucking power is tetra-brick on the subway or walk to the office.
I do not want to seem old and outdated, and to say that I understand the "modern people" has changed the table for a drink of isoflavones and a ration of active bifidus and despite that, they feel happy, but I refuse to accept that food is taken away one of their key senses: sight. Because, at least to me, I like to eat not only a good Caprese salad, I also like to see the color of sliced \u200b\u200bfresh tomatoes, interspersed with slices of real buffalo mozzarella, sprinkled with chopped basil from my garden, a pinch pepper and salt, and a drizzle of olive oil virgin. To that, in my early years of advertising, called him "appetite appeal", which is nothing else than the appetite, attractive dish has to have, to awaken our desire.
José María Flo is what is called advertising film and Home Economist, ie, a specialist in doing that, from a simple cold to a salad frozen lasagna from a vacuum-packed and appear before the public with a image just to make us exclaim: Mmm! Great!
course to achieve this effect is not sufficient to remove the product from its packaging and films, not only because the products themselves are not always palatable to leave of the box, but because the shooting conditions - weather, light, temperature, handling, etc .- require the use of materials that have nothing to do with the original.
that advertising, for a shoot, using fictitious products to simulate real food, I accept it professionally. What I humanly difficult to accept is that the products of truth, now are fictitious. What will become of my life when someone throw the Argentine asado chewable tablets, which I like to feel that wonderful smell of wood and while the meat is done, share wine with friends? Share
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