feed a Blog This is fantastic, because although it requires you to publish something interesting, at least a couple of times a week - which I always do - also gives you the freedom of being home, quiet, looking for a good content for your readers.
I, for example, right now I'm home, enjoying a good wine, hanging an interview he did in What Idea! Fernando Ocaña, Tapsa agency president, and with the program Who Drop Drop on TV.
In this interview, with a friendly tone and didactic, Ocaña talks about the importance of the relationship between client and agency, the daily effort to provide good service and constant pursuit of creativity, to ensure the effectiveness of a campaign.
was hoping that the climb video to YouTube when suddenly I hear Manuel Fuentes, director and presenter of CQC, to say the following sentence: "And now, get out to the toilet, prepare something to eat or do whatever they want, but once again we have many things to tell. "
could not believe it: How can it be that the presenter of a program whose existence depends not only on its audience, but investment advertisers, invite people to do anything else except see advertising?
Many years ago I heard a similar phrase in the mouth of Bertin Osborne and sent him a letter through its representative, to remind you that one or two months ago, had been in Barcelona rolled to my agency, three spots Pate The Herd by those who had gained a few million pesetas.
all know that the endless blocks that make us televisions, especially in prime time , it is impossible quedarser sitting watching ads, they are very noticeable. But from there to the presenters invited us oblivious to advertising, I think a contradiction.
conventional advertising, ie the typical spot is doomed to extinction. And it shows the growth of audiences are having other means, other formats, much more efficient and equally creative. But for now, for advertisers, TV remains, in quantitative terms, the middle king.
I, personally and professionally, I hope that agencies like Tapsa continue betting on the creativity, not only to create ads that appeal to the public and keep it sitting in place, but also to create other forms of advertising that does not have to struggle against twenty other spots of the block, against the justified impatience of viewers and against dissociation amazing that there are now between television content and advertising that finances it. Share
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