There was a time when advertising agencies in the world were driven by advertising. Creative as David Ogilvy, Bill Bernbach, Mary Wells and Leo Burnett not only gave the name and prestige to their agencies, but also from its headquarters in New York or Chicago, marked the way forward for all its offices. They all died before their agencies to become huge groups media, now controlled by other groups that do not necessarily belong to the world of advertising.
I was fortunate to work almost ten years at Ogilvy & Mather, eight in Argentina and two in Spain. A decade in which David Ogilvy still alive. Federico Ortiz, president of Ogilvy Buenos Aires, was a great friend of David and every year with him in his famous Toufot castle in France, to discuss the campaigns that we made in our country.
Thanks to the recommendations of Federico, Luis Bassat gave me the opportunity to come to Barcelona to continue my career here. Something that will always be thankful to them.
A day in 1989, Vicente Cruz and I were working in our office, Louis opened the door and only the head poking out, he said: "I have brought a junior editor and I'd like you hiciérais a site to your side." When you open the door, we discover that "junior editor" was no more and no less than David Ogilvy , with his trademark red suspenders and a big smile.
That year, Vincent and I had received over 10 gold statuettes by byly deodorant spot we had done the previous year. But at least for me, the most important award was the hug and congratulations from David Ogilvy.
David and Frederick, unfortunately, are gone. And Luis, in March this year, left the agency and the international board of Ogilvy. So I want this interview he did for our program, serve as a tribute to the three advertisements that gave me the opportunity to learn and work in one of the best agencies in the world. Share
I was fortunate to work almost ten years at Ogilvy & Mather, eight in Argentina and two in Spain. A decade in which David Ogilvy still alive. Federico Ortiz, president of Ogilvy Buenos Aires, was a great friend of David and every year with him in his famous Toufot castle in France, to discuss the campaigns that we made in our country.
Thanks to the recommendations of Federico, Luis Bassat gave me the opportunity to come to Barcelona to continue my career here. Something that will always be thankful to them.
A day in 1989, Vicente Cruz and I were working in our office, Louis opened the door and only the head poking out, he said: "I have brought a junior editor and I'd like you hiciérais a site to your side." When you open the door, we discover that "junior editor" was no more and no less than David Ogilvy , with his trademark red suspenders and a big smile.
That year, Vincent and I had received over 10 gold statuettes by byly deodorant spot we had done the previous year. But at least for me, the most important award was the hug and congratulations from David Ogilvy.
David and Frederick, unfortunately, are gone. And Luis, in March this year, left the agency and the international board of Ogilvy. So I want this interview he did for our program, serve as a tribute to the three advertisements that gave me the opportunity to learn and work in one of the best agencies in the world. Share
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