How time flies! Three years ago I met Ron Rodrigo, a very young advertising in those days, was in Barcelona to promote a new advertising festival. I confess that when I commented on it, my first reaction was: Are there not enough festivals in this profession, for now someone to invent one on advertising to children? But it was assumed that I was doing a program devoted to advertising and my "obligation" was to cover anything that deserves to be highlighted in our industry, beyond my personal opinions or prejudices.
Since then my friendship with Rodrigo has been growing, something that I'm really glad, and The Pacifier too. A festival that, like almost everything good in this world, began as a dream, an idea, and only three editions, has hit a growth spurt impressive.
What began as a festival that rewarded creative and responsible advertising aimed at children, has become a worldwide reference board, which meet renowned professionals to analyze, discuss, criticize or correct now one of the most delicate branches of commercial communication, which claims sell products or services to a target audience particularly sensitive to our messages: children.
This year, The Pacifier still a great English festival to become an important Latin American event, which will include professional campaigns and Portugal, Latin America and English speaking USA.
Rodrigo
My friend Ron and his team, I wish you great success in this new etapa.Y my friends readers, I wish that the next 5 and July 6, may be in Valencia to enjoy and learn from The Pacifier. I hope we meet there.
Since then my friendship with Rodrigo has been growing, something that I'm really glad, and The Pacifier too. A festival that, like almost everything good in this world, began as a dream, an idea, and only three editions, has hit a growth spurt impressive.
What began as a festival that rewarded creative and responsible advertising aimed at children, has become a worldwide reference board, which meet renowned professionals to analyze, discuss, criticize or correct now one of the most delicate branches of commercial communication, which claims sell products or services to a target audience particularly sensitive to our messages: children.
This year, The Pacifier still a great English festival to become an important Latin American event, which will include professional campaigns and Portugal, Latin America and English speaking USA.
Rodrigo
My friend Ron and his team, I wish you great success in this new etapa.Y my friends readers, I wish that the next 5 and July 6, may be in Valencia to enjoy and learn from The Pacifier. I hope we meet there.
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