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obsession


all begins with the "Theory of Asparagus," which explains that you're cheating when you finish a boring relationship, but do not know where to start.
Let's see how it works:
Variety is the spice. If you love chocolate, then chocolate for a whole day just hartándote.Y'd give anything for something different, even fried asparagus. So when you're cloyed with someone and you start to get bored, you end up wanting to send you to hell. For why so many infidels. Like do not dare to go alone and prefer to be kicked, looking into infidelity to quickly send them to hell. Tirso de Molina
explains well the wishes of the infidel: "The increased appetite is nothing, / but the most beautiful is posea. / She who has not enjoyed, it is never ugly, / what is different becomes beautiful to me, / I will of all is greedy: / \u200b\u200bhow many women there, is my task. "There are guys who, like Don Juan, say" I like them all. " Others say, "I like the dark" or "I prefer blondes", without realizing that there are dozens of women who meet that description. Will be faithful to their wife, given the lack of selectivity they have? Moreover, if crossed with a brunette dyed blonde hair ... Is that like them twice?
In truth, most men makes no effort to resist the feminine charms. Usually fall in love with beautiful women, are fascinated by the seductive woman, and have sex with the only cast them kicking us out of bed.
male infidelity is also explained by the model of the "infallible mathematical equation." That is, a man is unfaithful when calculating the result of the mental equation: "Being able to have sex with every woman in the world without me kicked out of his bed, chose to marry with Dorita. If the gentleman in question does not care what Dorita could hurt his wanderings, the limit of their extramarital affairs give him only two things: their extra kilos and bald. Except that Mr. not graceful but be grateful, in which case a wallet succulent or a position of power may give it appeal more powerful than the facade of Brad Pitt himself. Unfaithful men are those who, when making the equation between "What problem if Dorita learns" and "What a pleasure to roll around with the blonde in the Sales Department, conclude that the calculation gives a good rest, and that it run off risk. After all, Dorita never treads the office and six months ago using the bed only to tell which devices stopped working (including that of him).
Reasons to wallow with the blonde Sales there are plenty of real or artificial, as her long eyelashes and big tits true artificial. However, family specialists agree that the main reason for infidelity is to look outside of home that is lacking in the marriage as a DVD player, a pen to write or a tinderbox that works.
The worst is when the cheating is bad in algebra, the equation given in error, Sales blonde leaves him waiting in the rain because it was found with her boyfriend, rugby, the lady who does the ironing Dorita's husband is waiting with flowers in a corner, tells Dorita, Dorita learns everything and caused a scandal because amazing ... when the good man to blonde Sales have not seen either the color of her panties!
But good was Einstein equations. Too bad I already died.

Film On Items In Dishwasher

Back to blog by Christmas.



few days ago, in a conversation we had on Facebook, Rafael Blasco - Creative Director Tapsa - told me he had visited my blog and had seen "little rusty." And encouraged me to update ... "With everything that you know!" He said.

I thanked him and also to promise that he would, he explained that one day I was angry with the advertising he saw on television, and had come to the conclusion that talking about "how wonderful it had been our publicity in the past "was not only a waste of time, but also an attitude of old: Advertising was before!

At my age, actually, I'm an old creative, but I can assure you I do not think that advertising once was better. The advertising was before, just different.

Because in advertising before, advertisers were betting on creativity as a tool of awareness and memorability.
before advertising was created based on a clear communication strategy.
Advertising of previously seen and commented on the street.
And finally, the advertising was previously held by advertising and advertisers senior, whose work was not just make a spot or squeeze a budget, but long-term brand building.

And today, in my opinion, things are very different.

I do not want to be pessimistic. I think now that we are not rich, now that we are not the best, now that the attention of our target purchase does not pass through GRP'sa kilo, I have hope that the publicity will draw The challenge that technology has put forward and will shake, come back on the road to communicate intelligently.

And speaking of back, back to Christmas. And with it, Freixenet again that, in turn, returns with the bubbles. Yes, after the experiment of Martin Scorsese in 2007 and, say, "by popular demand, returning to the bubbles, only this time, starring Gemma Mengual and her colleagues in the English Olympic team synchronized swimming.

do not know if last year's campaign, beyond the fame and awards, they worked in terms of image and sales. I really do not know. What I do know - and it is my opinion - is that the film of this year, created by JWT, directed by Howard and produced by Ovideo Greenhalg is technically and aesthetically wonderful. And if my old creative smell serves me correctly, I think that works better than the previous.

The video of this post is for the interview he did in What Idea!, José María Bonet, president of Freixenet, exactly four years ago. In it, we spoke with great pride, "advertising of genetics" that had characterized his family and his trademark for 90 years.

If after watching this interview, visit www.freixenet.es , Bonet we understand what you mean genetics.

Happy Holidays!
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What Is The Ultimate Steal

Lois: We are looking for ideas to save a brand. Is there a future

The program

What Idea! number 26, issued on March 3, 2005, included an interview with the responsible marketing of Lois and Beefeater, during the promotional action that both brands were doing together, quite successfully.

Today, only three years later, the company Sáez-Merino, maker of the iconic jeans brand, announced its closure and, therefore, the dismissal of 400 workers.

Just 24 hours after announcing the move, internet began to be populated pages created by nostalgia for the brand, which calls for the contribution of ideas to save Lois. One such initiative came to me through Facebook, with a message from my dear friend Juan Ramón Plana, which did not talk like Director General of the English Association of Advertisers but merely as a user and lover of a brand with nearly 50 years of existence.

At a time when brands are desperate to get attention and sympathy from consumers, investing hundreds of millions in advertising and promotion (often unsuccessfully), it is surprising to note that the announced closure of a company, ie to a brand, generate, on the public - users and nonusers - the reaction that is generating the possible disappearance of Lois.

Honestly, I do not know what idea to save Lois and 400 families avoid losing their source of income. But I can, with the publication of this interview on You Tube and on this blog, to pay my tribute to a brand that, beyond financial matters, has connected with your audience and win the affections of thousands of users. The same users who today are not resigned to his disappearance.

And if you're among those who believe that ideas can not only help sell a product, but also save a brand enters http://rescataralois.ideascale.com/

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