30 years I've been doing ads 30 YEARS! However, when I see those commercials that say nothing, do not provoke or seduce not, I think all this time I have learned nothing.
If people change, it is logical that advertising will too. Does the advertising is not made for people? Well, sometimes it seems not. When we say things we do not understand, is not for us. When we sell a product which mark does not remember 10 seconds later, is not meant for us. Moreover, when we remove our favorite show and gives it back 20 minutes later, not only is not for us, is made against us!
In all these years I have worked in many agencies, in Buenos Aires and Barcelona, \u200b\u200bI helped to sell their products and services to more than 300 advertisers have created hundreds of ads and I even had the satisfaction of winning fifty awards ... But probably my greatest satisfactions I had them being the creator and director of the only weekly program of advertising that has been in Spain: SpoTV (Channel 33 in Catalonia) and QuéIdea! (Localia nationally broadcast TV)
On the one hand, the satisfaction of doing something to spread my profession, my passion.
On the other hand, the satisfaction of interviewing hundreds of colleagues, which I learned a lot. And finally, the satisfaction of finding that, each week thousands of people sat watching TV for half an hour of advertising ... without changing the channel!
confess that even I'm not sure how to handle this Blog - my Pimero time - but in terms of learning to do, I'll be offering, one by one, the best interviews I've done all these years: creative directors, agencies, advertisers, producers, etc.
And that is precisely what I share with all who enter here.
I'm selecting the most interesting interviews, upload to You Tube.
So, very soon, you will see here, without breaks.
Until then.
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