One day, when we still had our portal AdStreaming.com, we called our partners and friends Sparring & Partners Turin, to give great news: Oliviero Toscani gave us the interview we asked!
Benetton's controversial creative we only put one condition: that he did the interview in the car, while traveling between the airport and the Milan Fair. And it was done.
A couple of years later, we included this clip in the program No. 3 What? ", Which aired on October 26, 2004.
Today, despite the years, I have decided to include it here too, because his words, as good ideas are still valid.
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