It is a truism, but a campaign is not, does not work, it is very creative.
That's why I always liked working closely with media people, involve them, even in the creative process, to assure the best media plan.
If before, there were far fewer media now, it was important that team between creative and media, it is now essential. Because today more than ever, it takes so much creativity in the message as in planning.
Jesus Muñoz is, for me, a true creative media. Although his business card read: President of MindShare. Share
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